Writing a Winning Business Plan
Most small business gurus (you know the types – the ones who’ve recently been made redundant having spent most of their corporate lives killing careers with PowerPoint presentations and now want to sell their perceived skills to small business entrepreneurs) will have us believe that the most important reason for having a business plan is so that we can borrow money for our businesses.
And their angle on this? To write one for us, for which of course we will have to pay them a fee. Let’s get one important thing clear about business plans – you don’t need to have someone write one for you. I don’t care if they’ve been Richard Branson’s personal business planner for the past 20 years, the only person that can really write a truly winning business plan for your business is you.
Because these experts will never tell you that your idea is absolutely farcical and you’d be wasting your money. An expert’s expertise is in writing business plans. So if the business you’re planning to start is in anything other than business plans, the truth is that they probably know absolutely nothing about your business. But you do because it has something to do with your hobby. You know your idea better than any paid expert whose real motivation for helping you will be his extortionate fees.
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