Types of Seminars
Traditional seminars are held in a physical location, but today you can also run web seminars (often called webinars), and telephone seminars (usually called teleseminars).
The traditional live seminar
Traditional seminars are held in a physical venue—either your office or in a hotel or function venue. The number of participants varies. Some seminars are large, catering for hundreds, while others are small and intimate.
The advantage of live seminars is that they are very personal and you can have in-depth conversations with customers, clients and prospects who will see you in a different context, learn something new, and gain a greater understanding of your capabilities. This experience will often increase their trust and confidence in your business and make it easier for you to follow up naturally after the event.
The disadvantages are the costs of hiring a room and catering, the time it takes to organise an event, and the uncertainty surrounding any event organisation. It’s often impossible to predict how successful an event will be, and attendance can be fickle for no apparent reason. Monitoring and measuring your results over a period of time is the only way to tell whether you’re getting a return on your investment.
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